If you’re looking for a reliable brokerage account in 2025, E*TRADE is a popular choice for both beginner and experienced investors. With commission-free stock and ETF trades, an intuitive platform, and strong customer support, it offers a competitive trading experience. However, like any brokerage, it has its strengths and weaknesses.
In this detailed E*TRADE review, we’ll explore its features, pros, and cons to help you decide if it’s the right platform for your investment needs.
What Is E*TRADE?
E*TRADE is a well-established online brokerage that provides a robust platform for stock trading, options trading, mutual funds, and more. It offers a mix of powerful trading tools and user-friendly features, making it a great choice for investors at all levels.
Whether you’re interested in long-term investing, active trading, or options strategies, E*TRADE’s comprehensive platform gives you access to the resources you need.
Key Features of E*TRADE
1. Easy Account Setup & Intuitive Platform
Opening an E*TRADE account is simple and straightforward. The platform walks you through the process, allowing you to set up your brokerage or retirement account in minutes.
Once logged in, the Complete View Dashboard provides an overview of all your accounts, holdings, and balances. It’s easy to navigate and customize, making it a smooth experience for traders.
2. Commission-Free Stock and ETF Trades
One of E*TRADE’s biggest advantages is that it offers commission-free trading on stocks, ETFs, and options (excluding contract fees). This aligns with the industry trend where major brokers like Fidelity, Schwab, and Robinhood also offer commission-free trades.
3. Customizable Trading Views
A standout feature of E*TRADE is its ability to create custom views. This is particularly useful for investors with specific strategies, such as dividend investing.
For example, if you’re focused on building a passive income portfolio, you can create a dividend view that includes:
- Dividend yield
- Ex-dividend dates
- Estimated annual income
This customization helps investors track their income goals and make informed decisions.
4. Advanced Trading Tools for Active Traders
For experienced traders, E*TRADE Pro offers powerful tools, including:
- Advanced charting and technical analysis
- Real-time data streaming
- Options trading tools
These features make E*TRADE a solid choice for traders who need real-time insights.
5. Options and Futures Trading
While stock and ETF trades are commission-free, E*TRADE charges fees on options and futures contracts:
- Options contracts: $0.65 per contract (drops to $0.50 for active traders)
- Futures contracts: $1.50 per contract
If you trade options frequently, these fees can add up, making Robinhood or Webull a cheaper alternative for options traders.
6. Automated Investment Tools
If you prefer a hands-off investing approach, E*TRADE offers managed portfolios through E*TRADE Core Portfolios. This robo-advisor service automatically manages your investments based on your risk tolerance and goals.
7. Strong Customer Support
E*TRADE excels in customer service, offering:
- 24/7 phone support
- Live chat
- In-person branch support (limited locations)
Unlike some competitors where customer support can be slow, E*TRADE provides fast and efficient assistance.
E*TRADE Fees and Pricing
| Asset Type | Fees |
|---|---|
| Stocks & ETFs | $0 commission |
| Options | $0.65 per contract ($0.50 for active traders) |
| Futures | $1.50 per contract |
| Mutual Funds | $0 for some funds, $19.99 for others |
| Bonds | $1 per bond |
| Account Minimum | $0 |
Overall, E*TRADE’s pricing is competitive, but options traders may find the contract fees a drawback.
E*TRADE Pros and Cons
✅ Pros of E*TRADE
1. Excellent Customer Service
One of E*TRADE’s biggest strengths is its customer support. From the moment you open an account, you receive personalized assistance, and response times are quick.
2. Customizable Trading Experience
With features like custom views and advanced research tools, E*TRADE allows traders to tailor the platform to their needs.
3. Strong Options Trading Features
If you trade options, E*TRADE offers advanced tools, such as:
- Options chain views
- Probability calculators
- Strategy builders
These features are helpful for traders looking to implement complex options strategies.
4. Commission-Free Stock and ETF Trades
Like Schwab, Fidelity, and Robinhood, E*TRADE offers $0 stock and ETF trades, making it cost-effective for investors.
5. Strong Mobile App
The E*TRADE mobile app is well-designed and easy to use, allowing you to trade and manage your portfolio from anywhere.
❌ Cons of E*TRADE
1. Research Tools Feel Clunky
While E*TRADE offers research and charting tools, they feel less intuitive compared to Fidelity or TD Ameritrade. Many traders prefer using third-party research platforms.
2. Website and Platform Can Be Slow
Some users report lagging issues on E*TRADE’s website, especially when compared to Fidelity or Charles Schwab.
3. Options Trading Fees
Unlike Robinhood, which charges $0 in options contract fees, E*TRADE charges $0.65 per contract. If you trade options frequently, these fees can add up over time.
Who Should Use E*TRADE?
✅ Best for:
- Beginner and intermediate traders
- Dividend investors who want customizable views
- Options traders who need advanced tools
- Investors who prefer strong customer support
🚫 Not Ideal for:
- Options traders looking for $0 contract fees (Robinhood is better)
- Investors who rely heavily on in-depth research tools (Fidelity is better)
- High-frequency traders who need a super-fast platform
Final Verdict: Is E*TRADE Worth It in 2025?
Overall, E*TRADE remains a strong choice for investors in 2025, offering a user-friendly interface, solid trading tools, and excellent customer service.
However, if you’re a heavy options trader, you might find the contract fees a bit high. And if market research is a top priority, platforms like Fidelity may offer a better experience.
Bottom Line:
- If you want a well-rounded, intuitive brokerage with excellent customer support, E*TRADE is a great choice.
- If you need cutting-edge research tools, Fidelity or TD Ameritrade might be better.
- If you trade options frequently, consider a lower-cost platform like Robinhood.
Would you recommend E*TRADE for trading in 2025? Let us know in the comments!
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